We believe in sharing information and publishing quality magic products. It is only through good education that anyone can evolve in any field. And it’s only because other people decided to share their ideas, concepts, theories or routines with us that we were able to pursue and keep pursuing excellence in magic.

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The current magic publishing scene is lacking curation in magic products. Digital cameras and home-based software became tools accessible to the majority of people, and, therefore, publishing became something easy and affordable to almost everyone, without the involvement of any third party.

 

We want to take a step back, rethink the way magic is published and not follow the standard of today. Our viewpoint is not for everyone. Our approach is aimed at the serious student and seasoned professional. These products are exclusive, limited editions and only found through our website.

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Quality comes with a price. But, we think that people who purchase our products will find their money and time were well worth the investment. We want the artists that are willing to spend their time working with us to receive fair compensation for the quality of what they are willing to share with you. In our exclusive releases, the goal is for you to receive an endless cycle of information that you can read and re-read again, always finding new nuances.

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Also, we will launch products that, besides the value of their content, have a social impact. Part of the profits of these products will be donated to institutions that help children and teenagers pursue their own education in different fields. We will associate some of our products with causes that we believe are worth helping.

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Overall, we want to help others achieve the best possible education they can have. It shouldn’t matter where you are born, your family background or who you know personally. You should have access to the best information and use it to improve yourself, to improve your skills and to accomplish your goals.