PURPLE COW, by Seth Godin
Selected by Helder Guimarães
“Purple Cow is a great read. For many years, I felt that all marketing books relied on the same principle: what lie I have to tell to sell my product and service. And, while many fall in that category, Purple Cow gave me the hope that things could and should be different. Having a remarkable product or service to sell is what this book teaches you to find, something that you may already have but don’t know how to showcase. As magicians, I believe that we all can be purple cows if we decide to seek what makes us unique and different. This book is about that: an analysis of successful cases to start our own search for uniqueness.”
– Helder Guimarães
About the Book
Purple Cow consists of general concepts interspersed with real examples. Part of the basis for this book is the presumption that advertising is less effective today than it has been in the past. This book explains that, in the modern age, the only way now to gain attention in a market is to not only market a product in a remarkable manner, but also to have a remarkable product to market. Seth Godin gives examples of products and marketing programs that have been remarkable, but indicates that it is no use copying these directly but understanding why they work and applying some of the same ideas for your products or services. As Seth Godin himself says, “Today, the one sure way to fail is to be boring. Your one chance for success is to be remarkable.”
About the Author
Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog is one of the most popular in the world. He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013. Recently, Godin once again set book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.